Scaling Online Fitness Coaches
Scale Your Coaching Business Without Working More Hours.
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Thirty minutes. No pitch deck. No obligation.
We analyse your business and find where it is stuck, build the whole system around it in 14 days, then run it every month: thirty videos scripted, edited and posted, a report every week, the numbers read for you. You coach and film. That is it.
Live in 14 days, or your money back.
We know where you are
The business is growing. You are the bottleneck.
Every result in your coaching business happens because you personally made it happen. That is why growth keeps costing you evenings, and why your income stops where your hours do. Here is what coaches tell us, and what the build does about each one.
“I am coaching clients all day. I do not have time to build funnels and edit videos.”
Inside the build
Your part is the one thing only you can do: coach, and film from scripts we write. Two filming sessions a month. Research, editing, posting, the funnel, the follow-up and the admin are ours.
“I post when I can, but there is no system behind my content.”
Inside the build
We run the engine: niche research, thirty scripts a month in your voice, we edit, we post. A video a day, and every post pointing somewhere on purpose.
“I get followers and DMs, but no reliable way to turn attention into clients.”
Inside the build
We build the path from a view to a booked call to an onboarded client: your offer checked first and sharpened if it needs it, then the funnel, the CRM, the follow-up that runs while you coach, and the scripts for your DMs and your sales call. You run the call. We write what you say.
“I have bought templates and courses before. Nothing ever connected.”
Inside the build
We do not hand you tools. We build the connected system, hand it over running, then keep running the content and reading the numbers with you every week.
“I have five different apps and no idea which post or ad actually brought the client.”
Inside the build
We connect all of it: Instagram, your DMs, your CRM, your calendar, your payments, and your ads when you run them. One portal, one set of numbers that agree with each other. Every lead tagged with where it came from, every conversation, call and sale joined back to it, and if you have a setter or a closer, each of them measured by name. So the weekly report can say what worked, what did not, and which stage is the problem, instead of guessing.
“I have paid an agency before and could never tell what they were actually doing.”
Inside the build
You get a login. Your portal tracks every lead and where it came from, every call booked, who showed, who closed, and the revenue behind it. It also shows every build on your account and how far along it is, the next script to film, and every finished video waiting on your yes. Every week a report says what worked, what did not, and what changes next.
“I am not signing something I cannot get out of.”
Inside the build
Everything we build is yours from day one. If we ever miss a month of the thirty videos we owe you, you can leave that month and take all of it with you, still working. The terms are the same for every client.
What you get
Five parts. One machine.
Not a website. Not an editor. Not a course. The whole business built around your coaching, then run for you.
- The Strategy. We analyse the whole business and find where it is stuck. Your offer and your price checked, and sharpened only if they need it. How you deliver: onboarding, check-ins, programming, retention. Decided before anything is built, and reopened whenever the numbers say so.
- The Build. Funnel, site, lead magnet or digital product, email, CRM, onboarding and delivery. Your sales call script and your DM scripts, written for your offer. Every piece wired to every other piece, handed over running, and yours from day one.
- The Engine. Thirty scripts, thirty edits, thirty posts a month. A video a day. We research your niche and write in your voice, you film, we edit and post.
- The Review. A report in your portal every week: what went out, what it did, how many leads it made, how many became calls, how many closed, which stage is working, and the one change for next week. A strategy call every month, and a call with Anesti whenever you need one.
- The Portal. One login that tracks the whole business: every lead and where it came from, every DM conversation, every call booked, who showed, who closed, cash collected, and once you run ads, what each lead and client cost. If you have a setter or a closer, how each of them is doing, by name. Alongside it, every build on your account and its progress, the next script to film, and every finished video waiting on your yes.
- Anything the strategy calls for along the way, built. A new lead magnet, a new funnel, a new sequence. No extra invoice.
How it works
Diagnose. Build. Launch. Run.
01
Day 0 · Diagnose
We look at the whole business: offer, content, funnels, lead flow, sales process, delivery. We find where growth is leaking and where you have become the bottleneck. You leave with the plan and one straight number, whether or not we ever work together.
02
Days 1 to 14 · Build
Your first system is live inside 24 hours: portal open, booking funnel taking real bookings. The rest lands across the fortnight as one connected system, live in 14 days or your money back.
03
Day 14 · Launch
The new systems go live around your existing brand and business. You keep coaching and filming. We handle the execution around it, and you own every piece from day one.
04
Months 1 to 6, then ongoing · Run
The engine runs for six months: we research and write, you film two sessions a month, we edit and post a video a day. A report in your portal every week, a strategy call every month, and a call with Anesti whenever you need one. Then month to month, thirty days notice, everything stays yours.
Who builds it
The face behind Axurium.
Anesti Marko @anesti_marko
Axurium is built and run by Anesti Marko, after he paid an agency $15,000 to scale his coaching business and got a one-page funnel back.
He ran his own online coaching business for almost five years, and lived the exact problem: a growing business that still ran entirely by hand, every night, on him.
Axurium is the agency he wished he had hired: the whole system built, then run, with the numbers read every week. And you deal with him directly.
Is this you
This is not for everyone.
Axurium is built for online fitness coaches who already have something real: paying clients, or an audience with no machine underneath it. Where you are starting from changes what we build first, not whether this works. What matters is that you will get on camera and film two sessions a month.
You already have an offer
You know how to coach and you know what you sell. You are not trying to work out what the business is. You are trying to stop being every department in it.
You already have clients, or an audience
Consistent income and results you can point at, or a following that has never been turned into a business. Either way there is something real here, and growth feels harder than it should because it all still routes through you.
Your backend is what's holding you back
Content is inconsistent. Leads are not followed up properly. Tools do not talk to each other. Too much of the business lives inside your head, and adding clients feels like adding pressure.
You're ready to actually invest in it
You have stopped looking for the cheap version. You know a real build costs real money and takes real involvement, and you would rather do it properly once than patch it for another year.
Who it's not for
- Anyone becoming an online coach for the first time. There needs to be something worth scaling before we can scale it.
- Anyone looking for a cheap editing service. We are not that, and you would be overpaying for it.
- Anyone who wants the business grown while they refuse to show up, film, or serve their clients properly.
- Anyone who needs a guaranteed income figure. We do not sell those, and we will tell you why on the call.
Frequently asked questions
Your next step
You Coach. You Film. We Run the Rest.
Apply for the strategy call. You leave with a clear plan and a straight number for your business, whether or not we ever work together.